YELLOW ROSE BY KENDRA SCOTT
YELLOW ROSE BY KENDRA SCOTT
Meet the new frontier of Western wear.
Work includes: Brand launch, with an initial focus on web, video, editorial, and email. Branding, packaging, messaging strategy, retail marketing, new site launch, and creative direction for select video campaigns.
NEW CATEGORY LAUNCH - BOOTS
OOH
SUMMER 2025 CAMPAIGN CREATIVE DIRECTION
EMAIL MARKETING
SITE CONTENT
ORGANIC AND PAID SOCIAL
STORE SIGNAGE
BRAND GUIDELINES
ATTRIBUTION
CD: Amy Hayson
ACD Copy: Myself
Designers: Mel Stefka, Shelby Savage, Christina Finkel, Alex Thorfinnson Kazzi, Nick Edwards, Melissa Rose, Camille Guice