NRG
NRG
Spanning global needs for commercial and retail utilities, NRG was looking for a refresh that reengaged its customers. Work includes managing the B2B creative team, with notable projects including a corporate rebrand, annual Sustainability Reports, case studies, sales collateral, and omnichannel marketing efforts.
2018 SUSTAINABILITY REPORT
With annual GHG emissions reporting and forecasting on future sustainability initiatives, the 2018 Sustainability Report served as NRG’s benchmark for annual sustainability goals.
Additionally, the 2018 Sustainability Report was awarded by GDUSA Inhouse Design Awards.
CD: Caitlin Greenwood
AD: Mark Hayes
CORPORATE BRAND RELAUNCH
NRG embarked on a corporate brand relaunch in early 2019, which included assets that would be used company-wide. Spearheading that initiative, our team updated corporate brand collateral such as digital templates, event attire, stationary, and internal systems needed to be refreshed to fit the new look and feel. Shown are the updated MS 150 bike jersey for the cycling team.
CD: Caitlin Greenwood
Designer: Bonnie Mack
DIGITAL TARGETING EFFORTS
In a personalization push through 2018/2019, we created personalized site-content pathways dependent on our brand personas.
CASE STUDIES
Concepting, directing, and working with the design and copy team to create partnership case studies.