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Additionally, the 2018 Sustainability Report was awarded by GDUSA Inhouse Design Awards. CD: Caitlin Greenwood AD: Mark Hayes https://images.squarespace-cdn.com/content/v1/559ad98ee4b06cac7e8b2900/1558033887825-MBNG5DMY6SU1HTN5KLZF/Screen+Shot+2019-05-16+at+2.10.37+PM.png work - NRG - CORPORATE BRAND RELAUNCH (Copy) CORPORATE BRAND RELAUNCH NRG embarked on a corporate brand relaunch in early 2019, which included assets that would be used company-wide. Spearheading that initiative, our team updated corporate brand collateral such as digital templates, event attire, stationary, and internal systems needed to be refreshed to fit the new look and feel. Shown are the updated MS 150 bike jersey for the cycling team. CD: Caitlin Greenwood Designer: Bonnie Mack https://images.squarespace-cdn.com/content/v1/559ad98ee4b06cac7e8b2900/1632411214112-2X4GE4QCOQC3BUE9B32I/Screen%2BShot%2B2018-08-12%2Bat%2B11.34.48%2BAM.jpg work - NRG - DIGITAL TARGETING EFFORTS (Copy) DIGITAL TARGETING EFFORTS In a personalization push through 2018/2019, we created personalized site-content pathways dependent on our brand personas. https://images.squarespace-cdn.com/content/v1/559ad98ee4b06cac7e8b2900/1555187094961-ZT97OI25OWDZNR5R9F8T/Screen+Shot+2019-04-13+at+3.18.55+PM.png work - NRG - CASE STUDIES (Copy) CASE STUDIES Concepting, directing, and working with the design and copy team to create partnership case studies. https://www.greenwoodcopywriting.com/work/downtown-houston monthly 0.5 2026-02-26 https://images.squarespace-cdn.com/content/v1/559ad98ee4b06cac7e8b2900/1624326763739-S9MBXUIGP9YL653WRYKY/Screen+Shot+2021-06-21+at+8.38.17+PM.png work - Downtown Houston - Campaign Overview (Copy) Campaign Overview The Downtown Houston district was facing a distinct challenge: safely bring folks back to Downtown in the midst of the COVID-19 pandemic. With the We Are Downtown campaign, we’ve been able to do just that. CD: Caitlin Greenwood Sr. Designer & Illustrator: Bill Ferenc https://images.squarespace-cdn.com/content/v1/559ad98ee4b06cac7e8b2900/1624326772437-4MNF4NJ13MOCELY7JBEW/giphy+%283%29.gif work - Downtown Houston - GIPHY Integration (Copy) GIPHY Integration Available through GIPHY and active on Instagram, the campaign graphics were released to the public to share, play and post. https://images.squarespace-cdn.com/content/v1/559ad98ee4b06cac7e8b2900/1647272268334-EE4G2GF8PPA2JWMQLQFB/Screen%2BShot%2B2022-03-14%2Bat%2B10.36.50%2BAM.jpg work - Downtown Houston - Launching TikTok (Copy) Launching TikTok As part of the #WeAreDowntown campaign, we partnered with Downtown Houston to launch their newest platform, TikTok, and elevating the channel through a dynamic storytelling focus to reach new audiences. https://images.squarespace-cdn.com/content/v1/559ad98ee4b06cac7e8b2900/1624326899782-MF6SI3F9SMY5R2HZNT3H/Screen%2BShot%2B2021-03-28%2Bat%2B4.15.00%2BPM.jpg work - Downtown Houston https://images.squarespace-cdn.com/content/v1/559ad98ee4b06cac7e8b2900/1624326900110-7GQKWN1HKBRJPMJ7ISD2/Screen%2BShot%2B2021-03-28%2Bat%2B4.15.20%2BPM.jpg work - Downtown Houston - Social media partnership (Copy) Social media partnership In partnership with the Downtown District, we were able to facilitate a content strategy that put the neighborhood’s stories at the forefront. https://images.squarespace-cdn.com/content/v1/559ad98ee4b06cac7e8b2900/1626892652052-HVMMVX7G2P7I9N28HH02/IMG_6713.jpg work - Downtown Houston - METRO Wrap (Copy) METRO Wrap We Are Downtown partnered with the Houston Metro to bring the campaign directly to the streets or rail line, as it were. https://www.greenwoodcopywriting.com/work/yeti monthly 0.5 2026-02-26 https://images.squarespace-cdn.com/content/v1/559ad98ee4b06cac7e8b2900/1489605082826-K4J8JKTWPSL8EO9S74D4/Lowball+4Pack_Packaging_Side.jpg work - YETI - PRODUCT PACKAGING (Copy) PRODUCT PACKAGING https://images.squarespace-cdn.com/content/v1/559ad98ee4b06cac7e8b2900/1489608614078-WMIEDVM3758NHR0ZEXY9/YETI-S17Workbook.jpg work - YETI - DEALER WORKBOOKS (Copy) DEALER WORKBOOKS https://images.squarespace-cdn.com/content/v1/559ad98ee4b06cac7e8b2900/1489604411647-ALW0J9HTL7BLA0IMCXQ1/Screen+Shot+2017-03-15+at+1.58.51+PM.png work - YETI - EMAIL CAMPAIGNS (Copy) EMAIL CAMPAIGNS https://images.squarespace-cdn.com/content/v1/559ad98ee4b06cac7e8b2900/1489603780736-0AETO51FIQQ4SH5O8TMV/26048-YETI+Dealer_HolidaySellGuide.jpg work - YETI - HOLIDAY CREATIVE (Copy) HOLIDAY CREATIVE https://images.squarespace-cdn.com/content/v1/559ad98ee4b06cac7e8b2900/6cfc8264-3a31-4d80-ad04-a5591e84390b/Screenshot+2026-02-26+at+10.11.45%E2%80%AFAM.png work - YETI PRODUCT NAMING https://www.greenwoodcopywriting.com/work/kendra-scott monthly 0.5 2026-03-01 https://images.squarespace-cdn.com/content/v1/559ad98ee4b06cac7e8b2900/d0a7e2aa-30db-4909-9a36-fa4afe26ce5d/Untitled+design+%281%29.gif work - Kendra Scott PAID AND ORGANIC SOCIAL https://images.squarespace-cdn.com/content/v1/559ad98ee4b06cac7e8b2900/1692992540397-AXVPVI5ANU86VJ22NK2W/64dfe9f5b6fc7c5ba7735b9e%2Bcopy.jpg work - Kendra Scott 2024 HEY, ELISA! 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