Normally I wouldn't just launch into such an introduction, but I'm pretty sure that's what you're here for.
I graduated with a B.A. in Philosophy from St. Edward's University and lit off for greener pastures. After roaming the world for a year, I reemerged in Austin with a position at McGarrah Jessee. My entry-level work turned into a passion for social media and stints at several start-ups, including Main Street Hub and Spredfast.
Social media and creative copywriting soon became a symbiotic professional path, but I wanted to narrow my focus to copywriting. I took a senior title at the B2B marketing firm GPO, and after a short time there, I wanted to gain more experience and work with a consumer-driven, product-focused brand. I was lucky to find a great fit in the outdoor company YETI. They've fed my love for holistic creative and provided more beef jerky than one woman could consume in a lifetime.
While pursing a creative career, I've also always nurtured a love for arts + culture writing and have been a contributing journalist to publications like VICE, Noisey, Arts + Culture, the Austin Chronicle, and more. I've also dabbled in marketing writing for publications like The Content Strategist.
I hang my hat on just two creative tenants:
- Make work that hits you somewhere, be it head, heart, or gut
- Find opportunities to learn — you're never going to be hurt by learning something new
Everything else tends to fall into place.